Libraries exist as political organizations within the context of local government. Local and state taxes and other sources of income support the common good, in this case, books, DVDs, computers, WiFi, and other materials and programs that benefit all. Libraries compete with fire, police, parks, schools, and other entities for funds to best achieve their purposes. Informed, persuasive, caring advocates are critical to any and all libraries’ success.
A good library trustee advocates for his/her library with the community, with higher governing authorities, and with state and federal government. Unlike the director and staff, the trustee is not seen as having as vested an interest in a library’s success.
To best sell the library, there first has to be an organization worth selling, or at least a vision of what the library can and will be with the right support. Strong leadership, informed and skilled librarians, a quality building, services that respond to the needs of the service population, and good collections are all part of the vision. Trustees must know their libraries well in order to advocate for their future and success.
To get started, support the library’s efforts in developing and promoting a strong marketing campaign. Attend library functions. Be an “ambassador” and join community organizations like the Chamber of Commerce, Kiwanis, Rotary, and the local literacy coalition and regularly inform the members of the library’s contributions to the community and how it helps make your town the wonderful place it is in which to work and live. Don’t forget to mention when the library could use their support.
Understand the library’s finances and its needs to help sell the library’s budget to local government and to others who might contribute their money and time to make the library a better organization. Use the library so you know what it offers and who else is using it and why. Spread the word.
Next time I will talk about meeting and talking to your state and federal elected officials.
